We use the Pantone Matching System (PMS) for our ink colors, which enables you to choose from thousands of different colors that will match exactly to the final product. Digital inks are computer generated colors which approximate the PMS colors and with that, there will be variations in color between the Pantone Matching System and digital printing.
We typically use Rubber based inks. For those seeking a more environmentally friendly alternative, soy based inks are available.